The first step to using Facebook ads is to set up a budget. You will be able to track the results of your campaign through the Ads Manager. In addition to setting a budget, you will be able to choose a target audience and select the type of ad you want to create. The next step is to customize your ad according to your objectives. There are many ways to use Facebook Ads. You can choose to use the standard ad format, or you can select an advanced ad format.
The lifetime budget is the maximum amount you can spend for an ad set. Facebook will distribute your lifetime budget over the course of the ad set, with varying amounts spent on different days depending on the ad opportunities. In some cases, you can spend your entire lifetime budget in one day. For this reason, you must optimize your ad for this goal. To achieve your business goals, you must optimize for conversion.
There are many tools in Facebook Ads that can help you manage your campaigns effectively. To make your ads even more effective, you can target your audiences using the Power Editor. It is a powerful tool, which allows you to control the ad serving process. However, you must be aware of the limitations of this tool. You must ensure that you can use it correctly and that it is configured properly. A detailed tutorial on Facebook Ads can be found here.
